Elite Engineering Consulting

Flow. Experience.
Automation. Wellbeing.

AI-native platform engineering and DevEx consulting designed for high-performance, low-friction teams.

Enhancing Developer Experience Through Automation

FEAW Services is a UK-based consulting firm specialising in developer experience (DevEx), platform engineering, AI-augmented operations, and engineering team wellbeing. Founded by Rob Duncan and based in London, FEAW works inside engineering teams to remove friction, automate toil, and build sustainable high-performance cultures.

How We Help

Flow & Wellbeing Metrics: Combine delivery insights with team sentiment for holistic performance tracking.

Developer Experience (DevEx) Audits: Identify friction, flow blockers, and platform pain points.

AI-Augmented Operations: Use LLMs to automate incident response, code review, documentation and triage.

Platform Enablement: Create golden paths, internal dev portals, and scalable self-service tooling.

Why FEAW?

AI-First by Design: We use AI to enhance—not replace—your team's brilliance.

Built for Builders: We think in pipelines, prompts, and pull requests—just like you.

Evidence-Led: Our work is measurable, observable, and aligned with your flow of work.

Partners in Performance: We care deeply about developer wellbeing and sustainable scale.

About FEAW

You're already great. We help you move faster, happier, and more intelligently. Whether you're scaling a high-growth startup or modernizing legacy delivery, FEAW is your expert partner in engineering excellence.

Common questions

Frequently Asked Questions

What is Developer Experience (DevEx) consulting? expand_more

Developer Experience consulting focuses on improving the tools, workflows, and environments that software engineers use daily. This includes reducing build times, simplifying deployment pipelines, improving documentation, and removing friction from the development lifecycle. The goal is to help developers spend more time writing code and less time fighting tooling.

What is platform engineering? expand_more

Platform engineering is the discipline of building and maintaining internal developer platforms (IDPs) that provide self-service capabilities to engineering teams. This includes golden paths for deployment, internal developer portals, infrastructure automation, and standardised toolchains that reduce cognitive load and accelerate delivery.

How does FEAW use AI in its consulting engagements? expand_more

FEAW embeds AI into engineering workflows from day one. This includes using large language models (LLMs) to automate incident response triage, generate and review code, produce documentation from existing systems, and augment CI/CD pipelines with intelligent testing and deployment decisions. AI is part of the methodology, not an afterthought.

What does "embedded, not advisory" mean? expand_more

Unlike traditional consulting firms that produce reports and leave, FEAW consultants work inside your engineering teams. We share the on-call rota, contribute to pull requests, and participate in sprint ceremonies. This embedded model means we understand the real problems, not just the ones visible from the outside.

Where is FEAW based and who do you work with? expand_more

FEAW Services Ltd is based in London and registered in England & Wales (Company No. 10345690). We work with organisations across the UK and globally, from high-growth startups to regulated enterprises modernising legacy delivery.

Get in touch

Whether you're scaling a high-growth startup or modernizing legacy delivery, we'd love to hear from you.

Based in London, working globally.

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